We were asked to develop a brand name for a new corporate wellness company. Our challenge lay in coming up with a name that would cut through the clutter and speak to the hearts and minds of leaders in the corporate sector. We needed to do this whilst being in the space of wellness and health. We could not afford to have any of our prospective clients mistake the brand for some new investment fund, Business Magazine or software. We also knew that today in the corporate sector, employees are considered every company’s most valuable asset. Inspired by the adage “Health is Wealth”, we eventually arrived at “WHEALTH”- the new name we developed for our client.