Our client Arpico Supermarkets wanted to develop a high-end lifestyle store to attract more clientele to their Hyde Park Super Center. It would also help to increase the yield of their existing patrons. This store would provide an alternative for people who currently purchase goods at locations such as Paradise Road, Gandhara and Suriya. If this concept proved to be successful then it would be extended into some of their other larger properties. The agency task was to come up with a name that would be appealing to our potential customers, yet still be within the Arpico Branding guidelines where most of their names would start with Arpico or with an ‘A’. Hence our name “Aicon”