Meadow Lea
After an intense pitching process in which we competed against all of Sri Lanka’s top multinational agencies, Sarva Colombo was awarded the important task of introducing Meadow Lea to a completely new market. It was a gigantic task as our main competitor was none other than Astra who dominated the market and had established cult-like…
Rainco
Our client was rapidly losing market share in the bed net market to cheap inferior imports from China. Instead of reacting with a tactical campaign, we decided to look at the situation with fresh eyes. What we found out was quite an eye-opener. Most people did not like using a net when sleeping because they…
WHEALTH
We were asked to develop a brand name for a new corporate wellness company. Our challenge was to come up with a name which would cut through the clutter and speak distinctively to the hearts and minds of leaders in the corporate sector. We needed to do this whilst being in the space of wellness…
Osram
Dimo who had been concentrating on selling bulbs to the corporate and industrial sector wanted to expand their reach to retail outlets. However they had a problem in their hands. None of the retail outlet owners wanted to stock the product which was quite expensive as no one would want to buy it. Our task…
Union Assurance – Harda Saaskhiya
Even though the closest interpretation for the word ‘Harda Saaskhiya’ would be ‘conscience’, for a Sri Lankan, ‘Harda Saaskhiya’ carries a deeper connotation. It’s not so much a word as it is a concept; a concept that denotes respect, being true to your conscience, soul and spirit. Certain Sinhala words like ‘Harda Saakshiya’ cannot be…
Hutch – Wada
The HutcT he message which needed to be communicated was that Hutch was offering IDD calls at the lowest rate, with the least amount of usage difficulty. In comparison, competitor networks imposed many conditions such as requiring specific amounts to be reloaded, or requiring the insertion of specific codes before dialing etc. Hutch needed to…
Caltex Coolant
Caltex approached Sarva at a time when Coolantwas not heavily used in Sri Lanka. Retail trade contained many cheap Chinese brands imported on an adhoc basis. Caltex coolant was also available in the market, but its sales growth was minimal. Our agency research revealed that only a few people used coolant in their vehicles. Almost…
Triumph Women’s Intimate Wear
We managed to achieve a 25% increase in sales by convincing our target audience – who had a negative perception of the brand as they thought it was vulgar – to spend 600% more on buying a quality product. This entry did not receive an award at the Effies Sri lanka 2014 but was showcased…
Soft Logic Finance
The fixed deposit campaign we developed for our client and related activity managed to increase the deposit base of the company from 3 Billion to 12 Billion rupees and received a finalist award at the Effies Sri Lanka 2014.
Lanka Bell
Lanka Bell was the first to introduce CDMA phones to Sri Lanka. Though the market potential was great the sales of phones did not take off as well as anticipated. In fact after three months they had not sold even 10% of their targeted volumes. Suntel which followed Lanka Bell a couple of months later…
Union Motor Insurance
Union Motor Insurance was losing market share rapidly due to many small leasing companies entering the motor insurance category. While many people were looking at Union Motor for life insurance, the same customers were not coming to Union Assurance for their motor policies. Union Motor wanted this stopped and wanted to establish top of the…
Daily Mirror – Press Freedom Day
Sri Lanka’s media freedom has deteriorated to the point of being ranked amongst the world’s ‘15 worst countries for media freedom’ by Reporters Without Borders. Amnesty International estimates over 15 journalists have been killed in Sri Lanka since 2006 and although the Sri Lankan public knew of the censorship taking place, they were unaware of…
Denta Tooth Brushes
Once the market leader in the tooth brush category, Denta started losing market share in the middle of the 90s. Over the last 10 years Denta lost market share to the two largestbrands in the oral sector, who combined with the ‘market spend’on toothpaste, managed to overpower Denta and gain market share. Even with the…
Pan Asia Bank Champion Saver
All depositors want to earn better money for their savings. Therefore, when Pan Asia Bank was looking to increase its depositor base, they decided to launch a product which offered high interest to customers. The bank asked the agency to launch a high interest savings product, which had all the benefits of a savings account coupled…