All depositors want to earn better money for their savings. Therefore, when Pan Asia Bank was looking to increase its depositor base, they decided to launch a product which offered high interest to customers. The bank asked the agency to launch a high interest savings product, which had all the benefits of a savings account coupled with a high interest similar to a fixed deposit.
Before working on the creative campaign, Sarva went on a fact finding mission and spoke to many people with savings accounts. Their feedback enabled us to understand that most people were under the impression that they were getting 6 -8% interest on their savings accounts when in reality they were getting less than 4% on most savings accounts.Everyone wanted a higher interest but the majority were unaware of the low interest they were getting.