Hashtags: #STOP #THE #ABUSE
Understand hashtags to leverage them for consistent success online From Twitter to billboards, t-shirts and TV shows, the symbol has…
Reframing perceptions: A case study approach
A cup of tea and a biscuit! This is the last thing one would expect when you get pulled over…
Maintaining corporate image at a time of crisis.
We simply come to conclusions or make decisions based on information available to us. This is something very normal and...
Consumers are angry! Should Brands Communicate?
We all have faced many issues over the past 3 to 4 months. The days passed have been a roller-coaster...
Promotion of new or modified products, to overcome the crisis.
As promised, this is the 2nd follow-up article of the original article “Consumers are Angry”. Today, I’m going back to...
The Importance of the Framework of Relevance
Another young life lost! What a shame!" This was the first thought which came to me as I saw the...
The Strategic thinking behind protestors blocking roads.
Colombo-Negombo main road blocked at Wattala by protestors demanding for LP gas - Reporter: adaderana.lk Cotta Road, Borella blocked by protestors...
Video interview: In conversation with Chamila
A talented writer who literally brings her words to life through Radio and TV, Chamila is an author, director, playwright…
“Effectiveness and Growth” – the lost words in today’s world of communication
“creative” “awards” “festivals” These are the words I hear bandied around in the advertising circles which I move around in….
Linkedin Marketing: Good, Bad and the Ugly
Linkedin is predominantly ‘the’ B2B Marketing platform of our time. It has had its ups and downs especially with its…
9 tips on Digital Transformation of your business to drive customer success
We live in an age where we see digital native unicorns; a name fondly used for startups valued for more…