Daily Archives: November 25, 2022

Consumers are angry! Should Brands Communicate?

We all have faced many issues over the past 3 to 4 months. The days passed have been a roller-coaster ride, but sadly the experience has been adding worry than amusement to life. The problems one has to face have gradually escalated over a short period of time and by now many inconveniences we face…

Maintaining corporate image at a time of crisis.

We simply come to conclusions or make decisions based on information available to us. This is something very normal and universal. The ‘availability heuristic’ explains that when we evaluate or make decisions, we tend to use information that comes to mind quickly and easily. What information do your consumers have about your brand? We don’t…