We live in an age where we see digital native unicorns; a name fondly used for startups valued for more than $1Billion. They’ve turned the world of business upside down by focusing on customer experiences with great UI’s (user interfaces) that sits in front of the masses backed by a great systematically driven supply chain.…
Linkedin is predominantly ‘the’ B2B Marketing platform of our time. It has had its ups and downs especially with its choice of feature updates; e.g. the latest groups related update. But with a staggering 400 million users worldwide, 2 members joining per second, gaining popularity in China and having survived for more than a decade;…
“creative” “awards” “festivals” These are the words I hear bandied around in the advertising circles which I move around in. But very rarely do I hear words such as “effectiveness” “growth” or “response” Why is this? Most of us in the industry come from arts backgrounds, you are either a writer, a painter, a musician…
Colombo-Negombo main road blocked at Wattala by protestors demanding for LP gas – Reporter: adaderana.lk Cotta Road, Borella blocked by protestors demanding for LP gas – Reporter: adaderana.lk Road from Maligawatte to Panchikawatte blocked due to a protest by a group demanding for fuel – Reporter: adaderana.lk I am sure most of our phones are flooded with such…
Another young life lost! What a shame!” This was the first thought which came to me as I saw the picture of the young man in the banner. “He is way too young to die,” I thought to myself wondering how the young man in the picture had lost his life. It was only after…
As promised, this is the 2nd follow-up article of the original article “Consumers are Angry”. Today, I’m going back to the basics of marketing. We face various market challenges in today’s business world. Some are seen before and some challenges are brand-new; never experienced before. However, ‘the show must go on’, we all need to…
We all have faced many issues over the past 3 to 4 months. The days passed have been a roller-coaster ride, but sadly the experience has been adding worry than amusement to life. The problems one has to face have gradually escalated over a short period of time and by now many inconveniences we face…
We simply come to conclusions or make decisions based on information available to us. This is something very normal and universal. The ‘availability heuristic’ explains that when we evaluate or make decisions, we tend to use information that comes to mind quickly and easily. What information do your consumers have about your brand? We don’t…
Understand hashtags to leverage them for consistent success online From Twitter to billboards, t-shirts and TV shows, the symbol has permeated every nook and cranny of the online world to claim its place as one of the most powerful online marketing tools. The hashtag is so recognised that it was added to the Oxford dictionary…
A cup of tea and a biscuit! This is the last thing one would expect when you get pulled over by the traffic police. However, this is exactly what some people experienced when they were driving on a treacherous section of the Puttalam-Colombo Road at night. The Puttalam-Colombo road has been a news fixture for…