9 tips on Digital Transformation of your business to drive customer success
We live in an age where we see digital native unicorns; a name fondly used for startups valued for more…
Linkedin Marketing: Good, Bad and the Ugly
Linkedin is predominantly ‘the’ B2B Marketing platform of our time. It has had its ups and downs especially with its…
“Effectiveness and Growth” – the lost words in today’s world of communication
“creative” “awards” “festivals” These are the words I hear bandied around in the advertising circles which I move around in….
The Strategic thinking behind protestors blocking roads.
Colombo-Negombo main road blocked at Wattala by protestors demanding for LP gas - Reporter: adaderana.lk Cotta Road, Borella blocked by protestors...
The Importance of the Framework of Relevance
Another young life lost! What a shame!" This was the first thought which came to me as I saw the...
Promotion of new or modified products, to overcome the crisis.
As promised, this is the 2nd follow-up article of the original article “Consumers are Angry”. Today, I’m going back to...
Consumers are angry! Should Brands Communicate?
We all have faced many issues over the past 3 to 4 months. The days passed have been a roller-coaster...