Meadow Lea Sarva Colombo was tasked with launching the brand Meadow Lea in the Sri Lankan market. The challenge lay in having to launch the product at a lower price range to compete with the Astra brand that has strong brand loyalty and a virtually monopolistic market share in the lower end of the market.…
Beginning its journey as a small agency with 5 employees, Sarva Integrated is today a well received, well respected agency that recently celebrated 12 years in the advertising industry. Attributing its success to understanding local consumers and the Sri Lankan market, Sarva has been delivering effective 360 degree solutions to clients since its inception in…
Sarva Integrated concluded another successful ‘Inspiration Session’ for clients, friends and members of the marcom community, featuring revered Brand Consultant, Michel Nugawela. Titled “Consyoumer”, the session, which was held on the 24th of March, revolved around the importance of understanding the psyche of consumers, by better understanding ourselves. Sarva ‘Inspiration Sessions’ have become a regular…
Over the past 9 years Sarva Integrated has proven themselves worthy of being called Sri Lanka’s most effective advertising agency. Their track record of delivering tangible results for their clients through insightful and memorable campaigns stands unblemished up to date. “We whole heartedly believe that all advertising needs to be effective and deliver results that…
Sarva Integrated recently concluded yet another Inspiration Session titled ‘Market Updates : Being a digital transformer in a connected world’. The session featured Saliya Withana, CEO of Enfection, a newly formed digital marketing start-up and used global case studies to demonstrate digital marketing strategies and topics relevant to Sri Lanka’s emerging digital market. It also…
Understand hashtags to leverage them for consistent success online From Twitter to billboards, t-shirts and TV shows, the symbol has permeated every nook and cranny of the online world to claim its place as one of the most powerful online marketing tools. The hashtag is so recognised that it was added to the Oxford dictionary…
A cup of tea and a biscuit! This is the last thing one would expect when you get pulled over by the traffic police. However, this is exactly what some people experienced when they were driving on a treacherous section of the Puttalam-Colombo Road at night. The Puttalam-Colombo road has been a news fixture for…
Sarva Integrated and Darley Butler win Big at Effie’s Wins Silver award for Smile campaign which Doubled Sales Volumes. Sarva Integrated, one of Sri Lanka’s foremost local advertising agencies, took top honours for their Denta communication campaign at the recently concluded Effie Awards 2013,winning one of only 2 Silver Awards given out for the night,…
Goafest 2014 turned into an unbridled ‘goa out and party’ fest with the Sarva team rocking the exhilarating vibe and all pervasive atmosphere of music and fun. The Sarva Seven was comprised of experienced Goafest veterans and talented ‘first-timers’ from both servicing and creatives; all of whom unanimously agreed that Goafest was still ‘fully worth…
We have always taken up the position that we are an Effective agency rather than a ‘creative Agency’. So it was with great Pride that we received the title of Most Effective Agency of the Year at the Effie Awards 2014 at the Water’s Edge which was conducted on the 27th of February 2015. What…
2015 has kicked off as a year of triumph for Sarva Integrated as they brought home two much sought after awards at the recently concluded Creative Abby Awards at Goafest 2015. While their work for Daily Mirror for Media Freedom Day 2014 received a prestigious Gold Abby, their work with The Sri Lankan Eye Donation…
Workshops are one of the best parts of advertising. It often means meeting experienced, highly eccentric advertising veterans, learning a few tricks of the trade and in the case of this particular workshop, breakfast and beer! Props to whoever decided on this combination. We set out to the gorgeous Citrus Hotel in Hikkaduwa in a…
Ad agency Sarva Integrated revealed its iconic sustainable Christmas Decorations on the 8th of December 2016. Created almost entirely with recycled paper, the Christmas tree is not only breathtakingly decorative, but also sends a powerful message about the importance of exercising environmental responsibility in daily endeavors. Consisting of recycled paper cutouts in the form of…
We live in an age where we see digital native unicorns; a name fondly used for startups valued for more than $1Billion. They’ve turned the world of business upside down by focusing on customer experiences with great UI’s (user interfaces) that sits in front of the masses backed by a great systematically driven supply chain.…
Linkedin is predominantly ‘the’ B2B Marketing platform of our time. It has had its ups and downs especially with its choice of feature updates; e.g. the latest groups related update. But with a staggering 400 million users worldwide, 2 members joining per second, gaining popularity in China and having survived for more than a decade;…
“creative” “awards” “festivals” These are the words I hear bandied around in the advertising circles which I move around in. But very rarely do I hear words such as “effectiveness” “growth” or “response” Why is this? Most of us in the industry come from arts backgrounds, you are either a writer, a painter, a musician…